THE PROBLEM
A problem nobody had solved
Every summer, millions of people head to the beach and face the same frustration. Food on the ground. Drinks in the sand. No table in sight.
Kevin Whitley had spent 40 years solving design problems for the world's biggest brands; including Samsung, Sony and Nike, through his Sydney consultancy KWA Design. He knew this problem had a solution. He just needed to build it.
THE DESIGN
40 years of expertise applied to the beach
The sTable wasn't designed overnight. Kevin applied the same rigorous process he'd used across his entire career, obsessing over materials, testing for durability, refining every detail until everything felt exactly right.
UV-resistant and clips onto a beach umbrella in seconds. Built to last not just one summer, but many.
THE FAMILY
A father and son from Cronulla
Today Kevin runs Nu Lifestyle alongside his son Callum, a surfer and keen beachgoer who brings a marketer's instinct and genuine love of the outdoors to everything the business does.
Kevin obsesses over the design details. Callum lives and breathes the products as someone who genuinely uses them on days outdoors. Between them they combine world-class design with a real customer's eye.
WHAT WE STAND FOR
The Nu Lifestyle Promise
Three commitments we make to every customer, on every order.