Live the Coastal Life, Well
Australian owned and operated
Proudly designed and built by award-winning Australian product designers.
Premium by design
We use premium, UV resistant materials designed to withstand the elements season after season.
Shop with confidence
If you're not satisfied with your order, we offer a 30-day money back guarantee.
Essential gear for life outdoors
From beach days to backyard gatherings, picnics to park afternoons, Nu Lifestyle accessories are designed to go wherever life takes you, and built to last every time.
Our Story
It all started at the beach...
Founded by Kevin Whitley, a Sydney-based industrial designer with 40 years experience working with brands like Samsung, Sony and Nike. Kevin runs the business alongside his son Callum, a surfer and keen beachgoer who knows the frustration all too well — food on the ground, drinks in the sand, no table in sight.
Nu Lifestyle exists to fix exactly that. Simple, premium accessories that solve the everyday problems of outdoor life.